Law Offices of Roland Tong, P.C.
Premier Southern California IP Law Firm Focused on IP Litigation and Procurement of Patents and Trademarks
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trademarks Archives

Apple Hill growers fight over the area's famous name

Apple Hill is a lovely place to grow fresh veggies. The soil is fertile, the apples are juicy, the pumpkins are extra-orange and the Christmas trees are rich evergreen. However, a trademark dispute has erupted in this beautiful Northern California town. The disagreement relates to how the name "Apple Hill" can be used by those who want to sell their farm produce grown in the area.

Is my trademark name original enough?

Inventing a new trademark isn't easy. You'll want to consider a lot of different factors before you settle on one -- not the least of these factors being the originality and uniqueness of the mark. You'll also want to consider how well the mark describes your business or product and what your business or product could potentially grow toward one day.

Did someone steal your intellectual property?

The internet is massive and the range of products available for purchase through online retailers is endless. California customers can go online and search for virtually any product to find the best price available -- often turning to foreign suppliers for the best deals. However, what if another supplier is offering something that looks exactly like your branded and patented product? And what if that seller is undercutting your prices significantly? If you're facing competition like this, it's possible that your intellectual property rights are being violated.

Common intellectual property right lawsuits

As long as humans are alive, they will probably argue about who should receive credit for which idea. This is why trademark litigation is such an important area of the law. Numerous disagreements arrive over intellectual property rights. Also falling under this category of the law are cases that involve people who try to steal the mark or brand of others and apply it to a different product.

In-N-Out claims that Smashburger is infringing on its trademark

In-N-Out Burger says its rival is violating In-N-Out trademarks. The hamburger chain says that Smashburger -- based out of Denver -- has violated In-N-Out trademarks by using the name Triple-Double in reference to certain hamburgers sold by Smashburger.

Trademark wars: Can other cereals use Cheerios yellow?

We all know the characteristic color of yellow featured on Cheerios cereal boxes. General Mills, the owner of Cheerios, has been trying to trademark the yellow, saying that the shade is its intellectual property and that other cereals should not be able to use it. However, after two-years of legal advocacy, the Trademark Trial and Appeal Board denied General Mills' trademark request.

Need to register your trademark? These are the steps

Registering a trademark is an important step business owners can take to protect their sources of income from predatory competitors and would-be copycats who might try to steal their customers by copying elements of a brand. Following the registration of a trademark via the United States Patent and Trademark Office (USPTO), business owners benefit from a variety of protections -- most specifically brand and mark protection

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If you are seeking a Southern California law firm with intellectual property expertise, including help with matters involving trademark infringement, we can answer your questions. We offer a free initial consultation, competitive rates and alternative fee structures. Contact our office online or call 949-298-7840 to schedule an appointment.

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