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Assets
Business leaders who sell services or products likely know the importance of merchandise. Branded merchandise is any product that contains your business’ logo or name and can include apparel like hats and t-shirts as well as cups and can coolers. Having merchandise...
Copyright protections allow the authors of original works of art to hold those who attempt to steal these creations accountable within our legal system. If successful, the person who alleges copyright infringement can get monetary awards to help make up for the funds...
Entrepreneurs are wise to protect their inventions from the competition. Four ways to achieve this goal include: Patents. There are two types of patents that can protect an invention: design and utility. The design patent protects the appearance of the invention. This...
The United States Patent and Trademark Office (USPTO) recently announced implementation of the Trademark Modernization Act of 2020 (TMA). As noted within the title, the rule allows for the agency to update its trademark process. Three specific things that every...
Patents are legal tools that help protect an invention from competitors. These protections can help provide the patent holder with legal recourse if a competitor comes out with a similar product. So once we have a patent in place, we have done everything we need to do...
Facebook’s fairly recent move to rebrand itself as Meta has fueled a discussion about the benefits and risks that come with a rebrand. For some businesses, a rebrand can provide a valuable opportunity to give a business fresh life. For others, it can signal the final...
The most recent data available to the government shows that in a single year less than 15% of all inventors who receive patents from the United States Patent and Trademark Office (USPTO) are women. Even more disconcerting is the fact that there is no data to show how...
There are situations where the location of a product matters. In order for a manufacturer or producer to label sparkling wine as champagne, for example, it must come from the Champagne region of France. A cheesemaker out of Europe tried to extend these types of...
Every holiday has its own fun, but Halloween is often in a league of its own. The costumes, the candy, the movies … there are few other holidays that have as many holiday-specific forms of celebration. Not surprisingly, with so many Halloween specific types of...
Any original written work, whether a short poem or an epic novel, is an intellectual property asset. Like every other asset we own, we should take steps to protect it. We can use various legal tools to serve this purpose. The hardest part is often figuring out which...