Law Offices of Roland Tong, P.C.
Premier Southern California IP Law Firm Focused on IP Litigation and Procurement of Patents and Trademarks
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trademarks Archives

In-N-Out claims that Smashburger is infringing on its trademark

In-N-Out Burger says its rival is violating In-N-Out trademarks. The hamburger chain says that Smashburger -- based out of Denver -- has violated In-N-Out trademarks by using the name Triple-Double in reference to certain hamburgers sold by Smashburger.

Trademark wars: Can other cereals use Cheerios yellow?

We all know the characteristic color of yellow featured on Cheerios cereal boxes. General Mills, the owner of Cheerios, has been trying to trademark the yellow, saying that the shade is its intellectual property and that other cereals should not be able to use it. However, after two-years of legal advocacy, the Trademark Trial and Appeal Board denied General Mills' trademark request.

Need to register your trademark? These are the steps

Registering a trademark is an important step business owners can take to protect their sources of income from predatory competitors and would-be copycats who might try to steal their customers by copying elements of a brand. Following the registration of a trademark via the United States Patent and Trademark Office (USPTO), business owners benefit from a variety of protections -- most specifically brand and mark protection

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